The rules of Thai general election in 2019 (2562 BE) has substantial changed from previous elections, from zoning electoral constituencies to methods in marking ballots, and causing confusion among the citizen. In light of the issue, The Momentum collaborated with Opendream, aday BULLETIN, and iLaw to create Vote 62, website to provide most recent updates in helping citizens prepare for the election. The system also enable crowdsourcing of real-time counting information to increase civil engagement in the election, after which the results both in terms of electoral constituency and parliament seats were summarized and made available to the public.
Branding
Vote62's logo used for The Momentum
As a main graphic designer of the team, I created brand identity for the campaign. The main branding keeps simple black and white, and it was accented the branding of each of our collaborators when the campaign appeared on their platforms.
(Below: Facebook posts introducing the candidate, Thanathorn Juangroongruangkit from Future Forward Party, applied each collaborator's brand identity. From left to right, The Momentum, aday BULLETIN, iLaw.)
Vote 62 website
I worked collaboratively with the developer form Opendream to design UX/UI of vote62.com and the graphics displayed on the website.
The diagram of Thailand's map divided into 77 provinces, displaying which political party dominated/won parliament seats on constituency system. The diagram below displayed the party list seats. Each party identified by their branding colour which is well antiquated by Thai citizens, especially the most influenced parties.
Credit: Opendream
Crowdsourcing system
Credit: Opendream
The crowdsourcing system of vote62.com is a system that allowed citizens to take and upload photos of counting results at polling stations. Once the images were uploaded, anyone entering the website could help count and input the number of votes into the system to digitise the results. The digitised data would then serve as an independent database for counter-checking the actual counting results as announced by the Election Commission of Thailand.
On the election day which was held on 24th March 2019, a total of 10,288 images from all parts of Thailand were uploaded onto the system and the images were digitised for 18,840 times.
vote62 campaign
The Momentum dedicated a special section to provide important information and latest updates about the general election 2019. The campaign began 2 months prior, building up to the election day.
"One cross, pick a party" - the copy's intention was to encourage the voters to consider parties' policies over particular candidates.
(Top) Thumbnail images of the highlight articles summarised and compared each party's policies.
(Bottom) Example infographics of party-list candidates, and explanation of vote calculation.
In 2020, vote62.com is still operating for re-election and local election.